Zinrelo Blogs filed under Case Study

According to research by IRI Worldwide, in 2017, 74 percent of consumers chose a store based on a strong loyalty

Coffee helps us to kick start our day or helps us take the best breaks when we need one! Coffee gives us the much-needed boost of energy. The coffee market is growing at a CAGR of 5.5% during the forecast period (2019 – 2024). The number of Americans who drink a cup of coffee daily has been the highest in six years. This highlights the massive potential of this market segment. One of the key players in the coffee market is Starbucks, a common name to the coffee cravings! Starbucks has 30,184 stores worldwide, making a consistent coffee experience available in different countries throughout the world.

With no shortage of airlines, competition is fierce in the United States travel industry. Every airline has launched a loyalty