Airline loyalty programs are important for airlines to connect with customers. Nowadays they are not just a customer retention tool but also a customer happiness medium. They offer rewards to frequent flyers and improve their travel experiences. These programs let people earn loyalty points often called ‘miles’ for purchases, and give them special rewards program benefits. Although this is not the only reason but one of the most important reasons why the airline industry and managers need to be aware of industry best practices and successful programs
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