Predictive consumer insights
Tap Into Predictive Consumer Insights with Zinrelo
Stop wasted spend with research firms and make better decisions for your brand faster with an always-on channel for predictive consumer insights.
Feature overview
Consumer research to stay on top of audience preferences
Securing the loyalty of your target audience with today’s consumers is harder than ever. Discover key insights into audience behavior on a continual basis with your always-on consumer panel.
Keep your marketing strategy ahead of trends
Don’t get left behind or in the dark about trends affecting the market and your consumers. Our sophisticated consumer insights and analytics suite offers over 20 collection methods including Quantitative, Qualitative, and Applied Consumer Neuroscience tools to maintain your competitive edge.
Access new innovation and co-creation along the customer journey
Crowdsource new ideas or validate R&D plans to maintain your marketplace strengths. Reduce risk and accelerate new product launches with targeted marketing.
Collect actionable feedback for your brand through consumer insights
Collect opinions from targeted supporters to troubleshoot issues, and identify strengths at a fraction of the cost and time of traditional research studies.
Optimize creative concepts
Find intuitive responses to messaging, imagery, and packaging through consumer insights tools and analytics to enhance creative effectiveness.
Key features
With Zinrelo’s loyalty programs, you can turn everyday transactions into lasting connections, fostering long-term loyalty and driving consistent growth.
Fast & easy to launch
20+ survey question types
Dynamic Profiles & Grouping
On-demand consumer insights gathering
Panel data and audience mapping over time
FAQs
How can an online brand audience save on research costs?
An online brand network is an always-on consumer panel that helps you gather valuable data analytics and insights to make better decisions for your brand quickly. Whether that’s getting a gut check on a new trend or conducting an in-depth emotional profile study, you can stop wasting thousands of dollars on traditional research methods and gather insights directly from your engaged audience.
Is a network a lot of work? Who manages the group?
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have an existing insights team seeking a platform for a consumer panel or you need a partner to manage data and audience insights, Zinrelo’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools.
Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned audience.
How does an online brand network for consumer insights work?
Zinrelo helps you create a fully customizable online hub seamlessly integrated with your brand website. When a consumer joins, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero-party data.
Consumers can engage in compelling brand experiences such as surveys, polls, sampling new products, focus groups, participating in discussions, submitting ideas, product feedback, polls, and more.
Each network incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your audience engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
How does a brand ambassador community work?
Zinrelo helps you excel in ambassador marketing with a fully customizable online hub seamlessly integrated with your brand website. When brand ambassadors join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero-party data.
Brand ambassadors can engage in compelling brand experiences such as user-generated content and review campaigns, sampling new products, participating in discussions with other brand ambassadors, surveys for product feedback, polls, and more. Each network incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your audience engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
An owned brand network powered by Zinrelo has proven to enhance customer retention, drive new customer acquisition, and provide significant insights to propel your brand forward.