Brand Ambassador Communities
Cultivate Lasting Relationships with Brand Ambassador
Mobilize and activate your brand ambassador relationships, and secure long-term impact with emotional brand loyalty.
Feature overview
Rally brand ambassadors in a dedicated engagement channel
Many brand ambassador efforts have been relegated to social media channels, where marketers play a game of hide-and-seek. Solidify emotional bonds with ambassadors and streamline grouping them into a central place that’s not a behind-the-scenes database or an Excel spreadsheet but an online home alive with conversation.
Personalize ambassador engagement that is scalable
Brand ambassadors know that they are VIPs and expect to be treated as such. Ambassadors can’t be lumped together and offered the same benefits. An online community channel becomes your well-oiled machine of data collection, segmentation, and relevant digital experiences.
Activate targeted brand ambassadors and track & measure sales impact
Your brand ambassadors are an important part of your team to help humanize your brand and make brand values come to life. With Zinrelo, you can easily organize and measure brand ambassador campaigns to drive new customer acquisition and awareness with key audiences.
Co-Create with your passionate brand ambassadors
Having easy, quick access to engaged consumers with a vested interest offers a key market advantage. Your ambassador community can serve as an easy access point to deliver surveys, host online focus groups, cultivate member discussions, deliver quick polls, and much more.
Fast & easy to launch
Dynamic activation fueled by zero-party data
Robust community engagement
Survey Agile insights gathering
FAQs
I already have a brand ambassador program, but struggle to manage it. Can I transfer my existing relationships to Zinrelo’s online community platform?
Zinrelo’s online community platform includes a robust survey builder, complete with 20+ different question types, skip logic, and question branching, all available through an easy drag-and-drop tool. Once your survey is developed, you can identify the group of consumers to complete your survey through already-existing profile information. When your survey is launched, a consumer will access it through their personalized community dashboard filled with brand activities. As consumers complete your survey, you’ll see real-time results on responses.
I am interested in creating a brand ambassador program. Why should I choose Zinrelo?
With Zinrelo’s 13+ years of experience in community-building and managing millions of consumer relationships for today’s biggest and growing brands, we offer a ready-to-go platform for your brand ambassador relationships.
Streamline your brand ambassador activation, fuel personalized engagement, and foster a sense of belonging and community to cultivate lasting ambassador relationships. Our community platform is proven to drive new customer acquisition through authentic social advocacy and UGC distribution, increased customer retention with emotional loyalty, and valuable and actionable insights to future-proof your brand.
Is a community a lot of work? Who manages the community and plans the engagement?
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have an existing team seeking a platform to engage with brand ambassadors or you’re seeking a fully managed community team to nurture your ambassador relationships, Zinrelo’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools. Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.
How does a brand ambassador community work?
Zinrelo helps you excel in ambassador marketing with a fully customizable online community destination seamlessly integrated with your brand website. When brand ambassadors join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero party data.
Brand ambassadors can engage in compelling brand experiences such as user-generated content and review campaigns, sampling new products, participating in discussions with other brand ambassadors, surveys for product feedback, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
An owned brand community powered by Zinrelo has proven to enhance customer retention, drive new customer acquisition, and provide significant insights to propel your brand forward.