Types of loyalty

Today, loyalty programs are an important element of marketers’ retention strategy. According to KPMG, 75% of consumers will favor a brand if there is a loyalty program. Most brands have embedded some form of a rewards program, but to make a long-lasting impression, a brand must go that extra mile to make their loyalty program a memorable one.

The best loyalty programs allow brands to engage customers on multiple dimensions, offer an enhanced user experience and create fiercely loyal customers. It should provide a 360-degree engagement and convert customers into brand ambassadors. While transaction loyalty is important, it is also one-dimensional. Zinrelo offers six flavors of loyalty, and the right combination of these make for a stellar loyalty program. View the infographic to explore the different types of loyalties and brands that have witnessed amazing results from these flavors.