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Building Unbreakable Loyalty for Food & Beverage CPG Brands

Turn Every Purchase into Preference: Drive Repeat Buys & Boost Customer Lifetime Value with Zinrelo’s AI-Powered Loyalty Platform.

Zinrelo empowers ambitious food and beverage CPG brands to transform occasional buyers into lifelong advocates. We help you significantly increase customer lifetime value (CLTV) through intelligently personalized rewards, encouraging more frequent purchases of your products, offering exclusive member benefits (like early access to new product lines or merchandise), and boosting retention with a data-driven loyalty strategy that builds lasting brand preference.

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Trusted by brands across 50+ countries
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Industry Challenges

Key Loyalty Hurdles in the Competitive F&B CPG Aisles

  • The Battle for Share of Pantry: In a crowded market, 63% of consumers demand personalized offers. Generic loyalty programs often fail to keep customers consistently choosing your food and beverages brand over competitors, both online and in physical stores.
  • Siloed Sales Data, Missed Connections: Many food and beverages brands struggle with fragmented data from DTC, third-party online retailers, and offline sales. This hinders efforts to encourage trial of new product variations and promote complementary items effectively.
  • The High Cost of Customer Acquisition: Acquiring new customers in the food and beverages sector is significantly more expensive than nurturing existing ones. A robust loyalty strategy maximizes the value of your current base, improving long-term profitability and reducing acquisition reliance.
  • Disconnected Customer Journeys: Today’s food and beverages consumers interact across websites, social media, e-tailer pages, and supermarkets. A consistently rewarding loyalty program across these touchpoints is vital to build strong, direct relationships.
  • Standing Out in a Crowded Marketplace: To truly cut through the competitive food and beverages landscape, brands need loyalty strategies offering genuine value, fostering a strong sense of community, and providing memorable brand interactions that go beyond simple discounts.
The Zinrelo Solution

The Zinrelo Recipe for F&B CPG Loyalty Success

Zinrelo’s AI-driven loyalty platform is designed to help your F&B CPG brand achieve sustainable growth and cultivate a dedicated customer base.

  • Gamification & Irresistible Rewards: Enhance the product experience! Drive repeat purchases with interactive challenges (e.g., “Try 3 products from our new organic range this month!”), tier-based rewards that unlock exclusive product samples or branded merchandise, and surprise delights that foster long-term brand affinity.
  • AI-Powered Personalization – Serve Up Relevant Offers: Leverage advanced data insights to offer tailored rewards, timely reminders for re-stocking favorite products, and personalized recommendations for new items they might love. Create a loyalty experience so relevant, it feels handcrafted for each customer, maximizing CLTV.
  • True Omnichannel Experience – From Online Cart to Kitchen Counter: Deliver a consistent and rewarding loyalty journey across your brand website, e-commerce platforms, and even purchases from retail partners (via receipt scanning). Ensure customers can effortlessly earn points for online orders and scanned retail receipts, redeeming rewards for discounts, exclusive products, or unique brand experiences.
  • Fuel Growth with User-Generated Content & Reviews: Turn happy customers into your best advocates. Incentivize and showcase authentic product reviews, recipe creations using your products, and social shares to build brand credibility, attract new buyers, and encourage organic word-of-mouth.
  • Own Your Customer Data – Unlock Rich Consumer Insights: Secure invaluable first-party data on preferences, purchase patterns, and engagement, even for products bought through third-party retailers (via receipt scanning). Develop hyper-targeted marketing strategies, personalize every interaction, and build a future-proof approach to direct-to-consumer relationships.

Powerful Loyalty Features to Keep Them Reaching for Your Brand

With Zinrelo’s food & beverage CPG loyalty solutions, every purchase, every scan, and every interaction becomes an opportunity to build lasting relationships, cultivate fervent brand loyalty, and drive sustained growth.

Strategic Program Design

We collaborate to build a tailored loyalty framework for your food and beverages brand goals, like increasing purchase frequency, new product trial, or specific SKU sales.

UGC, Reviews & Social Engagement

Encourage customers to share product experiences, favorite recipes, and photos. Leverage authentic social proof to build trust and attract new food and beverages consumers.

Advanced Basket Analysis & Customer Insights

Understand product co-purchases (via DTC or scan data) to identify popular pairings and create strategic cross-promotions, increasing order value.

Personalization & Engaging Gamification

Keep food and beverages customers engaged with tailored offers, birthday rewards on favorite snacks, and interactive challenges rewarding referrals and repeat purchases.

Effortless Receipt Scanning (B2C)

Seamlessly reward food and beverages purchases from any retail outlet with simple receipt photo uploads, bridging the gap and providing valuable data.

Exclusive Sampling & Community Building

Strengthen food and beverages customer relationships by offering exclusive samples and early access, fostering a community of valued brand enthusiasts.

Savor the Benefits of F&B CPG Loyalty with Zinrelo

Enhance customer retention and cultivate a passionate following for your CPG brand with Zinrelo’s AI-driven loyalty solutions. Reward repeat purchases, drive personalized interactions, and create lasting brand connections to maximize customer lifetime value in the dynamic food and beverage CPG industry.

Increased Customer Retention & Purchase Frequency

Keep your customers stocking their pantries with your products through personalized rewards, exclusive product access, and timely reminders that cater to their tastes and buying cycles.

Amplified Brand Engagement & Advocacy

Create a buzz around your brand. Increase interactions through gamified rewards, compelling UGC (like customer recipes), and AI-driven personalization that makes customers feel directly connected to your brand.

Deeper Customer Understanding Through First-Party Data

Leverage first-party data from DTC sales and receipt scans to truly understand what makes your customers choose your products. AI-driven insights help deliver hyper-personalized offers that resonate and boost CLTV.

Seamless Omnichannel Loyalty Integration

Connect every customer touchpoint – your brand website, e-commerce marketplaces, social channels, and physical retail purchase points (via receipt scanning) – into one cohesive and rewarding loyalty experience.

Your Journey to F&B CPG Loyalty Excellence with Zinrelo

Zinrelo partners with food and beverage CPG brands to not just implement a program, but to build a thriving loyalty ecosystem that drives direct consumer engagement.

01

Loyalty Strategy & Goal Definition

We’ll help you define clear objectives for your loyalty program (e.g., increase basket size, drive trial, improve retention), identify your target consumer segments, and map out engagement tactics designed to maximize long-term loyalty and brand devotion in the F&B CPG space.

02

Custom Reward & Incentive Framework

Together, we’ll design a compelling reward structure featuring personalized discounts, exclusive product experiences (like early access to new flavors or co-creation opportunities), loyalty tiers, and engaging gamification to drive repeat purchases and delight your customers.

03

Omnichannel Integration Blueprint

We map out the connections between your DTC online store, key e-tailer platforms, and critically, enable data capture from purchases at any retail outlet via our receipt scanning technology, ensuring a fluid and consistent loyalty experience wherever your products are sold.

04

Pre-Launch Simulation & Optimization

Before going live, we test program elements, gather critical insights, and refine features to ensure your loyalty program launches with maximum impact and consumer appeal.

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Transforming loyalty with real results

Learn how Zinrelo's innovative loyalty solutions have helped businesses across various industries elevate their loyalty initiatives and achieve measurable outcomes.
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26%
Revenue uplift
in 6 months
quotes image quote Life nutrition has been loved by its customers over the years. Zinrelo has helped us transform that love into the growing revenue and now we are aiming to grow bigger with this loyalty program.
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Bryant s

CEO, Life Nutrition

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Bryant s

CEO, Life Nutrition

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65%
Increase in
customer retention
quotes image quote We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by Zinrelo throughout this journey.
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Annette berg

Director of customer experience

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Annette berg

Director of customer experience

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46%
Increases in Repeat
purchase revenue
quotes image quote Zinrelo identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie novak-bauss

Owner of KPS Essentials

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Natalie novak-bauss

Owner of KPS Essentials

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84%
Increased repeat
purchase revenue
quotes image quote We witnessed an impressive 84% lift in our revenues in just three months. This is amazing!” commented Somer Bromwell, Senior Digital Marketing Manager at Essence Cosmetics. “We are delighted to see the immense value delivered by Zinrelo in such a short time frame!
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Somer Bromwell

Senior Digital Marketing Manager at Essence Cosmetics

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Somer Bromwell

Senior Digital Marketing Manager at Essence Cosmetics

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21%
Increase repeat purchase
revenue in 3 months
quotes image quote Zinrelo’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding. I am excited to see how Zinrelo can further improve our business growth.
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Bill Lindsay

President at Stage 3 Motorsports

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Bill Lindsay

President at Stage 3 Motorsports

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Seamlessly integrate Zinrelo with your business ecosystem

Zinrelo integrates seamlessly with your existing CRM, POS, and e-commerce platforms, ensuring smooth operations and minimal disruption.

29+ E-Commerce integrations

36+ Marketing Automation integrations

12+ Reviews Management integrations

21+ Platforms integrations

16+ Agency integrations

3+ Payments integrations

Frequently asked questions

How does Zinrelo help F&B CPG brands boost customer retention and purchase frequency?

Zinrelo uses AI-powered personalization to offer relevant rewards and product-related experiences (like early access to new items), combined with engaging gamification. This creates a compelling loyalty program that encourages customers to purchase your products more often and stay loyal to your brand over competitors.

Can Zinrelo integrate with our existing e-commerce systems and capture data from retail sales?

Absolutely! Zinrelo offers robust integrations with major e-commerce platforms (Shopify, Magento, WooCommerce, etc.) for your DTC channels. Crucially, for products sold through other retailers, our advanced receipt scanning technology allows customers to submit purchases, enabling you to reward loyalty and gather insights across all sales channels.

How does receipt scanning benefit our F&B CPG business?

Receipt scanning allows customers who purchase your products from any retail outlet (supermarkets, convenience stores, specialty shops, etc.) to easily earn loyalty points by uploading a photo of their receipt. This bridges the gap between your brand and dispersed retail channels, ensuring all your customers can participate and feel rewarded, driving repeat purchases and providing you with valuable cross-channel consumer data.

What kind of food and beverage CPG businesses benefit most from Zinrelo?

Zinrelo is ideal for a wide range of Food & Beverage CPG brands – including those specializing in packaged foods, snacks, beverages, confectionery, frozen foods, health and wellness products, pet foods, and ingredients. If you sell through DTC e-commerce, third-party online retailers, or physical retail stores and are looking to maximize customer retention, build strong brand engagement, and increase lifetime value, Zinrelo can help.

How does receipt scanning work for retail purchases specifically?

Customers simply take a photo of their physical store receipt (from any retailer selling your product) using their smartphone and upload it through your loyalty portal or a brand app. Zinrelo’s system then intelligently validates the receipt, identifies your SKUs, and automatically credits the customer’s account with the earned loyalty points or rewards.