WHY READ THIS SUCCESS STORY?
- Get an in-depth view of how Nature’s Fusions leveraged their rewards program to maximize repeat purchases from existing customers.
- With the objective to measure the incremental retention driven by the rewards program, Nature’s Fusions conducted A/B testing. It proved that a rewards program was highly effective in increasing customer retention and helped quantify the impact of a rewards program.
WHAT’S INSIDE
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions