About Nature’s Fusions
Nature’s Fusions is a Christian, family-owned business dedicated towards offering people the tools to improve their lives and natural health. Nature’s Fusions is founded on three tenets: quality, integrity, and the forever guarantee. They began as a small distribution company for family and friends, offering high-quality essential oils and honest information for free. As retailers and others learned about their commitment to quality and integrity, they added their low-margin pricing model and began selling online and in high-touch retail stores. Today, Nature’s Fusions products are carried in hundreds of stores worldwide!
The Challenges
- Improve customer retention
- Increase in repeat purchases rate
The Solution:
With the objective to establish a stronger connection with customers & maximizing revenue by improving customer retention, Nature’s Fusions implemented an attractive rewards program using Zinrelo’s modern-day loyalty platform.
Nature’s Fusions Rewards Program Overview
With the Nature’s Fusions Rewards Program, Nature’s Fusions migrated to points-based promotions instead of cash discounts.
360 Degree Engagement With Loyalty Rewards
Nature’s Fusions used Zinrelo to improve Customer Engagement. Nature’s Fusions offered multiple point earning opportunities such as purchases made on website, referrals, birthday bonus, welcome bonus, sharing on social media (Facebook, Twitter and Pinterest) and writing reviews on the website. This created 360-degree engagement. The points could be redeemed for discounts that could be used for further purchases on the Nature’s Fusions website.
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions