ABOUT EVAN-MOOR
Evan-Moor Educational Publishers provides educators with practical, creative and engaging materials that enrich the PreK–8 curriculum. Evan-Moor Educational Publishers offers a range of products, including teacher resource books, interactive lessons, student activity books, e-books, intervention resources, and free resources for both teachers and parents.
OBJECTIVES
- Maximize customer engagement on the website
- Increase in repeat purchases frequency
- Boost in spending from loyal customers
- Boost purchases on the website through word of mouth promotions
- Leverage the power of social referrals to enhance website traffic
- Interact with site visitors at every touch point
METHODOLOGY
Evan-Moor wanted to reward its customers by engaging them at various touch points on its website through a simple yet effective 360 degree engagement module. The brand also wanted to leverage the power of social referrals and acquire new customers and boost brand visibility via social channels. Evan-Moor mapped all the touch points of the customer journey on the website effectively, and adopted an easy to implement customer loyalty program. The brand promoted the loyalty rewards program on its home page and encouraged customers to enroll for the loyalty rewards program. A landing page was also introduced by Evan-Moor for the rewards program to make it simpler for the users to understand the process to earn reward points.
Evan-Moor also embedded Zinrelo’s ‘Referral’ program on its website and encouraged users to refer the brand to their friends via Email, Facebook, Twitter and LinkedIn along with a customized message.