About Blue Rose Pottery
In 1994, after retiring from a corporate retail position, Diane Missel decided to start Blue Rose Pottery – featuring polish pottery. Blue Rose Pottery offers an extensive collection of handmade pottery from Boleslaweic, Poland includes over 6000 products from 5 leading factories that export to the USA. All their pottery is handmade and safe for use in the microwave, dishwasher, oven and freezer. The pottery is lead and cadmium free.
Objectives and Challenges
- Improve customer retention
- Increase repeat purchase revenues
The Solution: A Rewards Program
Blue Rose Pottery implemented an attractive rewards program using Zinrelo’s modern-day loyalty platform. The Blue Rewards helped establish a stronger connection with the customers. This improved customer retention which increased the repeat purchase revenue.
Blue Rewards Program Overview
With Blue Rewards, Blue Rose Pottery migrated to points-based promotions instead of cash discounts.
360 Degree Engagement with Loyalty Rewards
Blue Rose Pottery used Zinrelo to improve customer engagement. Blue Rose Pottery offered multiple points earning opportunities such as purchases made on website, referrals, birthday bonus, welcome bonus and sharing on social media (Facebook, Twitter and Pinterest). This created 360-degree engagement. They offered attractive coupons to save more with every purchase.
Within just three months of launching the loyalty rewards program, we witnessed an impressive 30.75% increase in customer retention which increased our repeat purchase revenue by 31.44%. We are incredibly happy with the results! The loyalty email campaigns worked wonders and we are eager to explore other opportunities to engage our customers further.
Diane Missel
Owner | Blue Rose Pottery