Author Varsha

Navigating the competitive terrain of today calls for more than just client retention; it calls for a calculated approach to

With their diverse customer base across multiple geographies, franchise businesses face a unique challenge: how to engage and retain customers

Loyalty programs have become a staple in the beverage industry, offering companies a dynamic way to enhance customer retention and

I see the customer engagement landscape undergoing a paradigm shift. While most loyalty programs offer generic rewards to customers regardless

The prolonged lockdown to counter the spread of COVID-19 has been lifted or is being eased in phases. Businesses

For most companies, acquiring new customers is paramount for sustained business growth and revenue. Increasingly, however, companies are realizing that

As customer loyalty behaviors evolve, the limitations of traditional loyalty programs become increasingly apparent. Modern consumers are more inclined towards

Loyalty programs are becoming increasingly popular in the fitness industry as a strategic tool to retain members and enhance their

As the majority of consumers transition between physical and digital realms in their shopping journey, providing them with a cohesive